Pricing

What does
Moodfotografie cost?

We don't use standard packages. Every project gets its own concept — and its own price. Here's what to expect before you reach out.

✓ Concept proposal free & non-binding ✓ Projects from €2,000 ✓ Delivery 2–3 weeks from brief ✓ Worldwide shipping
Investment

Investment ranges
by project type

No package fits every project. These ranges help you get oriented — the exact quote comes after your brief.

Entry
from €2,000

per project

Mood Photography & Social Creatives

Atmospheric product images for paid social or your brand website. One product, one visual world, 8–15 edited images in multiple formats.

  • 1 shoot day
  • Concept + staging included
  • 8–15 edited images
  • Feed + story formats
Request a concept →
Most common
Brand project
€3,000 –6,000

per project

Product Launch & Campaign Sets

Full visual identity for a product launch or campaign. Multiple products or variants, mixed formats (photo + optional video), usable across platforms.

  • 1–2 shoot days
  • Concept + mood direction
  • 20–40 edited images
  • Amazon + social + website formats
  • Optional product video
Request a concept →
Enterprise
from €6,000

on request

Brand Campaign & Retainer

Multiple product lines, ongoing collaboration, or full campaign execution. Individually quoted — price depends on scope, formats, and volume.

  • Multiple products / lines
  • Recurring projects possible
  • Photo + video + motion
  • Dedicated point of contact
Get in touch →

The concept proposal is always free.

Before you decide, you see the creative direction and a price indication. No commitment required.

Request a concept →
Always included

What you always
get.

Free concept proposal

Mood references, staging ideas, and a price indication — before you ship the product or pay anything.

Creative direction & staging

From Efi personally — lighting, props, composition. She makes every call on set herself.

Professional retouching

Every image edited individually — colour, contrast, retouching. No batch export.

Delivery via Dropbox

High-resolution, platform-optimised, 2–3 weeks from brief. Ready to upload.

Product returned after shoot

We ship your product back once we're done. No loss, no damage.

What affects the price

What shapes
the quote.

01

Number of products & variants

More products mean more staging time. Three variants of one line are more efficient than three separate briefs.

02

Number of visual worlds

One product in one visual world is more efficient than the same product in three different moods. More visual worlds means more setup time.

03

Photo vs. photo + video

Product video on the same shoot is more efficient than a separate session — but it increases the investment.

04

Props & styling

Complex staging with specific props, fabrics, or food requires more prep and sometimes sourcing.

05

Rush delivery

Standard is 2–3 weeks. Faster turnaround is possible — it affects the price and the calendar.

FAQ

Common questions about pricing & process

Why no fixed packages? +
Packages are compromises. Your product and your channel are specific — a standard package that fits everyone fits no one well. We build a concept for every project. That makes the brief conversation more important than a package list.
What if I don't like the concept proposal? +
Tell us what's missing or not right — and we revise the direction. The concept proposal exists precisely so you can do that before anything is locked in. You ship the product only once the direction is right.
Can I invest less than €2,000? +
No. €2,000 is our minimum because concept work and retouching take time we can't compress without hurting the result. If you need packshots under €500, there are studios built for that. We're not the right fit for that goal.
Do I need to come to Berlin? +
No. You ship us the product — we photograph it in Berlin and send it back after. We align on the concept beforehand via call or email. We've worked with brands from Germany, Austria, Switzerland, and further afield. No in-person visit needed.
How long does a project take? +
Brief to delivery is typically 2–3 weeks. That covers concept development (3–5 days), product shipping, the shoot, and retouching. Rush delivery in 10–12 working days is possible — mention it in your brief.
Is there a discount for multiple products or repeat projects? +
Multiple products on the same shoot share setup and concept costs — that efficiency shows up in the quote. For ongoing collaboration, we're happy to discuss a retainer model. Write to us directly.
How does your pricing compare to other studios? +
Most studios charge by day rate or per image. We charge by project — because what makes a shoot successful isn't the hours on set, it's the concept work before. You pay for a result, not attendance.

More questions? business@moodfotografie.de

"With the creatives from moodfotografie.de we significantly increased our ad ROAS and were able to scale the business."

— Raphael, Einfach Weniger

"Efi's photos and videos achieved the highest brand recall across all our digital brand awareness campaigns in Austria."

— Anna, Veganz

"The images turned out beautifully and grabbed us emotionally right away — exactly what we were going for."

— Maike, Amira Homes

Start with a
free concept.

Tell us briefly what you need — we'll come back within 48 hours with a concept direction and a price indication. Before you commit to anything.

Request a concept →
business@moodfotografie.de +49 151 23 00 86 36 Berlin · Worldwide shipping